Question: How many conductors are on this cable?

Answer: Two, one for positive and one for negative.

Question: Which side is positive and which side is negative?

Answer: It doesn't really matter as long as you remain consistant throughout your setup. There is a blue line on one side to help you distinguish one side from the other.

Question: Is this wire directional?

Answer: No. Directional wire is marketing spin to make you think the cables are somehow better.

Question: What is AWG?

Answer: AWG stands for American Wire Gauge. It is a measure of the thickness of the wires inside the cable. Lower numbers represent a thicker cable.

The measurement is the diameter of the cross section of wire. It is expressed as the number of turns required for the width of the bare wire to make 1 inch. So a 12AWG cable would have wires that are 1/12 of an inch thick.

The outer diameter of the cables jacket is not an accurate expression of gauge since manufacturers can simply put a thicker jacket to make a wire appear to have a heavier gauge.

Question: I've heard that the diameter of these wires was less than that of competitors wires of the same gauge. I thought gauge was a standardized measurement, why would the diameters be different?

Answer: AWG (American Wire Gauge) is a standardized form of measurement. Gauge is expressed as the number of turns it takes the wire to equal an inch. So with a 12AWG wire, for instance, the bare wire (no plastic jacket) will take 12 turns around a spool to make a 1 inch wide coil. In other words, simply put, the bare wire is 1/12" wide. A lot of cable manufacturers will wrap their wires in an extra thick PVC jacket or put plastic filtaments between the strands to make the cable appear much thicker than it. But the amount of copper remains the same.

Question: Does higher strand count provide better audio quality?

Answer: There is a lot of spin placed on wires and cables to justify one type or another. The main reason for this is to justify an over inflated price. Fact is, stranding provides flexibility. Solid wire conductors can deliver high audio quality and arguably better run lengths, but would be more brittle and tend to break. One break and you loose connectivity. Stranded cables would be more flexible and a break in one or more lines will not cut the signal flow. But, it doesn''t magically improve audio performance.

Audio quality is influenced more by the quality of the copper. That is better milled, high purity copper will have lower signal resistance and less fluctuation in density which will lead to better signal integrity and more pure audio. All our speaker wires are milled from high quality, oxygen-free copper.

Question: How do I select the proper gauge for my application?

Answer: Different people will have their own opinions about what gauge is proper for what length. The quality of the equipment can also play a factor. The following is a general guide for picking gauges for certain lengths.

0-25ft - 18AWG

25-50ft - 16AWG

50-75ft - 14AWG

75 & up - 12AWG